The Site Quality in Google’s Organic Search Algorithm #01

In this first episode, Ann Smarty does not disappoint. She discusses the importance of site-wide signals in SEO and the three main signals that Google considers: topical authority, site content quality, and site reputation.

She goes into depth, teaching us how Topical authority refers to how well a site covers a particular topic and receives relevant external signals. Site content quality is determined by poorly written, over-optimized, and non-helpful content. The site’s reputation is based on its historical records, including penalties, trustworthiness, and authoritative content.

And the third one is the most important for me is the reputation of the site in terms of how good of a job it has been doing to attract links, to get talked about, to create good content that is high quality.

Ann Smarty, 07:43

She also emphasizes the need to focus on these signals to improve organic findability and provides action steps for businesses to implement to accomplish their objectives and work toward their goals.


00:00:00 – Introduction
00:01:13 – Ann Smarty, Smarty.Marketing
00:02:27 – Understanding Google
00:03:21 – Ann’s Newsletter
00:07:42 – Three Main Signals
00:10:43 – Topical Authority
00:12:27 – Site Content Quality
00:16:41 – Domain and Site Reputation
00:26:51 – Action Steps and Conclusion
00:28:31 – Closing

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